How to sell items on Amazon

Selling items on Amazon has become one of the most accessible ways for entrepreneurs, small business owners, and even hobbyists to reach millions of customers around the world. With its huge global customer base, trusted brand presence, and integrated fulfillment services, Amazon provides a platform that can turn a side hustle into a thriving business. However, beginning your journey as a seller can be intimidating without a proper roadmap. From setting up the right kind of account to optimizing listings and managing inventory effectively, there are crucial steps involved. In this article, we’ll explore exactly how to sell items on Amazon by breaking the process into structured, easy-to-follow sections to help new and seasoned sellers navigate the path to success.

---

Understanding the Basics of Selling on Amazon

Selling on Amazon starts with grasping the core idea of what the platform offers sellers. Essentially, Amazon acts as a marketplace where independent businesses and individuals can list and sell products alongside Amazon’s own offerings. Customers benefit from a massive catalog in one place, while sellers gain access to a customer base already primed to shop.

One of the most important aspects to note is that Amazon has systems in place to handle fulfillment, shipping, and customer service. Sellers can choose whether to ship on their own (Fulfilled by Merchant) or let Amazon manage it (Fulfilled by Amazon, or FBA). FBA makes it easier to compete effectively because Amazon generally prioritizes products with fast shipping and reliable delivery.

Another fundamental concept is understanding Amazon’s Buy Box. The Buy Box is where most sales happen—it’s the “Add to Cart” or “Buy Now” section on a product page. Winning the Buy Box depends on metrics like competitive pricing, reliable shipping, and account health.

Next, sellers have to understand the concept of product categories. Some categories are “open” and easily sellable by any seller, while others require approval. Knowing whether your products fall under gated categories is crucial before you start the listing process.

Compliance with Amazon’s selling policies is another fundamental. Amazon wants to maintain a great customer experience, and that means sellers must comply with strict rules regarding counterfeit goods, banned items, and accurate representation. Breaking these rules risks suspension.

Additionally, sellers should be clear about fees. Amazon charges referral fees (a percentage of each sale) and may charge per-item fees, depending on the seller account type. FBA also comes with storage and fulfillment fees, which factor into profitability.

Different business models thrive on Amazon, such as private label (creating your own branded products), wholesale (buying established products in bulk at a discount), retail arbitrage (finding discounted products in stores to resell), and dropshipping (working with suppliers to ship directly to customers). Each requires a distinct strategy.

Beyond mechanics, understanding customer behavior is part of the basics. Shoppers come to Amazon with high intent, often ready to make a purchase, which means that optimized product presentation and great customer service can lead to steady sales.

Finally, selling on Amazon is a commitment, not a “set it and forget it” opportunity. Regular account monitoring, adjustments to prices, and data analysis are essential for sustainability in a competitive marketplace.

---

Choosing the Right Type of Amazon Seller Account

When you’re just getting started, one of the first key decisions is choosing the right type of seller account. Amazon offers two types: the Individual Plan and the Professional Plan. Both have their benefits and drawbacks, depending on your needs.

The Individual Plan is intended for sellers who plan to sell fewer than 40 items a month. With this plan, you pay a per-item fee alongside the standard referral fees, and there’s no monthly subscription cost. It’s ideal for casual sellers or those testing the waters before committing.

On the other hand, the Professional Plan costs a monthly subscription fee but removes the per-item charge. It’s designed for those selling more than 40 products a month. Beyond cost savings, professional accounts unlock additional tools.

With a Professional Plan, you have access to bulk listing tools, advanced reporting, customizable shipping rates, and eligibility for the Buy Box. These factors make it an attractive option for sellers who are serious about scaling.

Another consideration is that the Professional Plan allows sellers to integrate with third-party software more easily. This can help automate pricing, manage inventory, and streamline complex product catalogs.

Importantly, only Professional Sellers can apply for certain restricted product categories. If your products fall into a gated category, upgrading becomes essential.

When choosing between these two, sellers should calculate potential monthly transaction volume and fees. Oftentimes, even sellers with moderate activity find the subscription fee worthwhile once they analyze the cost difference.

It’s also worth noting that switching between accounts is possible. A seller may start as an Individual, later upgrade to Professional, or scale back if needed. Flexibility can make the decision less intimidating.

Ultimately, the decision hinges on your short-term selling goals and long-term business plans.

I am a freelance web developer and marketing specialist based in Los Angeles. If you are looking for an affordable professional website for your business I am your best choice. Web Guy LA (626) 378 4591