Home » Website Builders » Website Builder Comparison Chart 2025: A Side-by-Side Review
We may receive a commission from our partners if you click on a link and purchase a product or service on their website. Learn more
Following over 300 hours of data collection and hands-on testing of the 12 best website builders in 2025, we can confidently say that Wix is our top choice overall, catering to both beginners and tech-savvy veterans with its comprehensive website features and design tools.
Key Takeaways🔍
- While it’s important to choose a website builder within your budget, you should also consider how easy it is to use, the quality of features, which templates are available, and how it can help you grow.
- Wix is the most versatile builder with over 2000 templates to suit almost every industry.
- Squarespace is the best choice for services and bookings based businesses and is the easiest to use.
- Shopify has the best sales features and extremely scalable plans.
- GoDaddy is a beginner-friendly choice for personal or informational sites.
- Hostinger is the most affordable choice with a wide range of AI features.
📢 We update this page regualrly! Here’s what’s new:
If you’re not sure which builder is right for you, our comparison chart allows you to compare the key features that matter and find the best solution for creating your website:
- backward
- forward
Wix
Squarespace
Hostinger
Shopify
GoDaddy
Best overall website builder
Easiest website builder
Cheapest starting prices
Top sales features
Quickest setup experience
$17
$15.30 with code “TAKE10”
$16
$14.40 with code “WBE10”
$11.99
$3.41/month with code “WBE”
$29
$1/mo for 3 months
$9.99
Free plan
14-day free trial
7-day free trial
3-day free trial
Free plan
- Best features out of any builder on the market
- Drag-and-drop editor for total creative control
- Personalized SEO checklist
- Intuitive and easy-to-use editor
- Excellent booking tools to offer services online
- Stylish design options helping sites shine
- Incredibly affordable plans, especially for selling
- Fastest website load speeds out of all builders tested
- Impressive suite of AI tools
- Best sales features, like unlimited products & 100+ payment options
- App market with 8,000+ apps
- Mobile-responsive online store designs
- Build a website in less than a minute
- Excellent marketing suite for promoting your business
- Affordable plans for websites and online stores
- Can’t switch template after publishing your site
- Dashboard can be overwhelming due to large number of features
- Editor speeds can be slow at times
- No centralized SEO dashboard
- Smart grid in editor can limit you creatively
- No autosave feature when designing
- Limited scalability and customization options
- No app market and lack of built-in features
- Renewal prices increase after introductory deal
- Limited customization options with section-based editor
- Additional costs to consider, such as apps
- Only 24 free templates available
- Limited and uninspiring design options
- Features are too simple for complex businesses
- No app market to add extra functionality with
- AI website builder
- Business Launcher
- Wix Astro
- AI theme assistant
- AI portfolio creator
- AI image creator & editor
- + more
- Blueprint AI
- AI site descriptions
- AI text generator
- AI product descriptions
- AI business name generator
- + more
- AI website builder
- Hostinger Reach
- AI image generator
- AI assistant
- AI SEO tools
- + more
- AI website theme creator
- Shopify Magic
- Shopify Sidekick
- AI support
- + more
- GoDaddy Airo
- GoDaddy Studio
- AI product descriptions
- AI logo maker
- AI social calendar
- + more
2,000+
180+
150+
800+
200+
Outstanding
Outstanding
Above average
Excellent
Basic
- X/Twitter
- YouTube
- TikTok
- X/Twitter
- TikTok
- X/Twitter
- X/Twitter
- TikTok
- X/Twitter
- YouTube
- TikTok
AI marketing agent, weekly newsletters, email shout-outs, social post creator, abandoned cart recovery
Weekly newsletters, email shout outs, social post creator, abandoned cart recovery
Weekly newsletters, automatic email shout-outs
Weekly newsletters, email shout-outs, full social media integrations, email campaigns through third-party apps
Weekly newsletters, email shout-outs, social post creator
$10/mo (+ free plan)
$5/mo
AI-powered email marketing, $1.99/mo
$1/per mo (+ free plan)
$1.99/mo
See our Wix Review
See our Squarespace Review
See our Hostinger Review
See our Shopify Review
See our GoDaddy Review
For tips on how to choose a builder based on the comparison table above, refer to our video below:
How We Test Website Builders
We aim to provide you with the most accurate and honest information possible, which is why we regularly review and test website builders to bring you up-to-date recommendations.
Our 2025 tests involved over 300 hours of data collection. We also carried out hands-on testing with each builder to add unique insights and personal experiences to our review pages.
Our research process covers six core categories, with each given a unique weighting:
- Website Functionality: 30%
- Design Features: 25%
- Pricing: 15%
- User Experience: 15%
- Help & Support: 10%
- Reputation: 5%
We give each website builder tested a score in each category to contribute to the overall rankings you see above. We also have individual rankings to reflect the builders’ suitability for different industries and purposes, including blogging, small business, resumes, weddings, photography, and more.
Comparing Website Builders: Our Top Choices
We reviewed the best website builders on the market to determine the top contenders. To summarize the table above, these are our top five builders:
Top Website Builders
- Wix – Best all-in-one website builder
- Squarespace – Easiest website setup
- Hostinger – Cheapest starting prices
- Shopify – Best sales features
- GoDaddy – Quickest setup process
Wix is the best website builder overall, coming with powerful features that are ideal for creating and managing your website. This includes a drag-and-drop editor, AI tools, email marketing, and dependable user support options.
What our researchers think…
I think Wix is the best website builder I’ve tried—it works for pretty much anyone! Whether you’re a designer putting together a portfolio, a small business owner, or someone who needs to take bookings, Wix has so many features to help you out. I love how easy it is to get started, especially with the AI chatbot—it’s like having a web designer guide you through the process, but without the cost! Once you’re on the dashboard, there are tons of useful tools to not only build your site but also manage your whole online presence in one place.
Of course, it won’t be the right fit for everyone, which is why we’ve shared a side-by-side look with other top contenders:
- Squarespace is second to Wix in our research. Its drag-and-drop editor means it’s the easiest builder to use, while service-based businesses can make use of its powerful bookings tool.
- For fantastic pricing, Hostinger is a strong contender, with website building plans starting from as little as $2.99 per month (billed annually).
- If online selling is your goal, Shopify is the most suitable option here, since its sales tools for ecommerce businesses are unmatched.
- Short on time? GoDaddy is a beginner-friendly platform that’s quick and easy to set up with—you can build a site in less than a minute if you’re under time constraints.
If you’re still unsure which builder is right for you, get a personalized website builder recommendation from our one-minute quiz:
What type of website do you want to create?
I am a freelance web designer located in Los Angeles check out www.webguyla.com.
Call me I am based in Los Angeles and love to help customers